Our History

Romina is passionate. It is not for nothing that since she discovered Crossfit in 2016, she has always invested herself in it until she created, in 2020, what she experienced as a lack in Belgium, the first boutique 100% specialized in the practice of her passion! And yes, in 2020, in the middle of the Covid period! Passion makes us do beautiful crazy things sometimes 😉The choice of the name WodAddict sounded like an obvious choice in her mind. And you, does this name speak to you too?

Being herself an unconditional direct buyer rather than online, it was quite natural that she turned to a distribution approach where the athlete could easily access the biggest brands. Thus favoring close contact and personalized advice, Romina developed the Shop In Your Box concept, a pop-up store that moves from box to box and sets up there for a few hours or a few days in order to equip athletes directly and to make them discover products selected for their training, during their training.

At the beginning of 2021, she opened her first store in Hornu. A year later, Wodaddict will move into a brand new space where she still welcomes you today in La Louvière.

But don't worry, she continues to travel all over Belgium with her Shop In Your Box concept and to participate in competitions to help you equip yourself as best as possible in your quest to surpass yourself.

Follow the events calendar on the Instagram wodaddict.shop to come and meet her and maybe even meet her in your area soon!